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Just a week after Apple unveiled (and subsequently pulled) its “controversial” ad for its new iPad Pro models, rival company Samsung published an ad mirroring Apple’s ill-fated marketing video, in an attempt to hit back at the Cupertino tech giant.
Dubbed “UnCrush,” the ad was published on Samsung’s official Twitter/X page and features a musician walking through what appears to be the aftermath of Apple’s Crush ad, eventually picking up a guitar and playing on it.