As Apple promises to venture further into AI, the name Siri — and the assistant itself — just doesn’t feel right any more. For very good reasons.
Apple isn’t perfect, you may be surprised to hear.
And Siri is a fine example of the company’s deepest imperfections.
When Siri first came out, you wanted to give it a chance. You wanted to believe this truly was an intelligent assistant who would understand your questions — and your needs.
Instead, time has proven that — all too often — Siri doesn’t quite get it. Sometimes, it doesn’t get any of it.
It reacts when you haven’t asked it anything. It also hears things that you simply haven’t said. And its answers can range from the unhelpful to the downright bewildering, especially, if — like me — you have something of an accent.
Worst of all, the brand name „Siri“ has become something of a joke. Spend some time with anyone who has Google’s hard-working assistant and they’ll likely chuckle when you try to invoke Siri. (Yes, you can still chuckle that they only get a green bubble in a text conversation.)
Not very memorable, that. Yet still, so rumors have it, this on-device AI will exist to help Siri on iPhone 16, rather than remove the name from the public ether.
