Adobe Stock suddenly is no longer the only “commercially safe” GenAI game in town.
For a hot second there, Adobe enjoyed a unique niche within the generative AI industry thanks to its Firefly AI and Stock image hosting platform, which was trained on the company’s proprietary and “commercially safe” dataset of licensed images. Now, is getting in on the game and launching a rival model. On Thursday, PicsArt, the AI-powered online image and video-editing service, announced that it will be partnering with Getty to build and train a generative AI based on Getty’s exclusive library of photo and video content.
“This partnership connects ’ vast creative library with the next generation of marketers and creators, empowering them with high-quality content for use directly within the PicsArt platform,” Grant Farhall, chief product officer at , said in a statement released Thursday. “It allows creators to bring their visions to life while maintaining the highest standards of commercial safety.
