As Apple products are kept for a longer period, the company has reportedly decided to make its devices more durable
The use of advanced chipsets, newer LTPO displays, and a transition from stainless steel to titanium alloy on the iPhone 15 Pro and iPhone 15 Pro Max are just a few ways that Apple has attempted to differentiate its newest smartphone lineup from the one it launched the year before. Unfortunately, one cannot deny that, for the most part, the overall design does not look all that different from the models that launched two to three years ago, suggesting that innovation has likely slowed from the company.
These reasons are why consumers have little encouragement to pick up the latest and greatest hardware, and they would instead hold onto their cash in an economy where their expenses have shot through the roof. Likely recognizing this change in spending behavior, Apple is reportedly working on making its devices more durable than ever before by using a combination of improved technologies, software updates, and upgraded repair services. Now, one may assume that if the product’s durability is increased further, it will warrant fewer upgrades. Well, that is all a part of Apple’s grand plan.Customers are keeping their devices for much longer than before, giving Apple an opportunity to increase its goodwill
While some consumers have the propensity and the available budget to upgrade to Apple’s newer devices every 12 months, the majority of them do not even think about another purchase for several years.
