This week, Veuve Clicquot debuted a stand-alone photography installation, “Emotions of the Sun” in New York’s Soho.
The summer hosting season is in full effect. For wine brands like Veuve Clicquot, languid summer nights are the perfect showcase for glasses of crisp bubbles.
This week, Veuve Clicquot, the Champagne brand known as much for its delicate fizz as its very recognizable saturated yellow branding, debuted a stand-alone installation in New York’s Soho. “Emotions of the Sun,” a collaboration between Veuve Clicquot and Magnum Photos, runs through Sunday, June 23, at 216 Lafayette St. The custom gallery exhibition space, features 40 prints from eight photographers in the Magnum Photos’ collection, showcased against the citrus sunny tones of the Veuve yellow label. Yes, Champagne will be served. In a corner in the back, wine fans can splurge on limited-edition merch like Veuve Clicquot beach totes, sunglasses, and single-bottle wine lockers.
According to Adriana Angulo, head of marketing for Veuve Clicquot USA, the “Emotions of the Sun” exhibition brings the brand to life by pairing imagery of sun-drenched summers with the bracing cool of French wine. “Veuve Clicquot has always been focused on Solaire Culture, the sense of joy and optimism inspired by the sun,” she says.
