Apple announced a series of artificial intelligence products at its developer conference on Monday – but will the move be enough to boost stagnating iPhone sales?
Since ChatGPT was launched to the public in 2022, Apple has said little publicly about generative artificial intelligence (AI).
That was until Monday, when its chief executive announced a series of AI products, including a deal with the makers of the chatbot and its own personalised AI system called “Apple intelligence”.
Apple Intelligence is a collection of features that includes text and image generation and an improved Siri voice assistant, which will be supported by integrating the already popular ChatGPT into the company’s phones.
The new product has already faced criticism over the security implications of allowing Siri to mine information from the range of apps that users access.
