OpenAI has introduced a new feature in ChatGPT that lets users shop directly within the service, presenting another potential challenge to Google.
OpenAI has announced that users can now shop for products right inside ChatGPT, marking the latest step by the artificial intelligence startup to make its popular chatbot more useful and directly compete with rivals like Google. With the new shopping option, people can quickly compare different products and click a link presented within ChatGPT to finish buying something on a store’s external website. For now, this feature works for a few product types, including electronics, fashion, beauty, and home goods, but OpenAI has plans to add more categories down the road. This tool is available to everyone who uses ChatGPT, whether they are signed in or not.
According to OpenAI’s announcement, these shopping improvements are designed to make finding, comparing, and buying products simpler and faster.
