Warner Bros. and ES Bahia established an unprecedented partnership in Brazilian football.
James Gunn’s Superman released last Friday on theatres, and has been receiving rave reviews from critics and fans. Warner Bros. has clearly put out all the stops to promote the film, the start of a new cinematic universe from DC superheroes, including many unconventional marketing strategies, like a partnership with a Brazilian football club, Esporte Clube Bahia.
Last week, ES Bahia, suitably nicknamed Esquadrão de Aço (Steel Squadron) showed their special edition jerse7 featuring the new (and a bit awkward, if you ask me) Superman logo.
