With no money down, no interest, and no payments for 90 days, Ford wants to move metal before the $7,500 EV tax credit starts vanishing on September 30.
On the surface, Ford’s latest announcement is a fantastic deal for car buyers. The company is retiring its “employee pricing for all” campaign and rolling out an aggressive “Zero, Zero, Zero” summer sales event: zero down payment, zero percent interest for 48 months, and zero payments for the first 90 days.
It’s a tempting offer, but when you look closer at the economic landscape, it starts to look less like a confident summer promotion and more like a defensive maneuver against a gathering storm. The automaker’s new “zero down, zero interest” is a calculated response to economically stressed consumers and the looming expiration of the $7,500 EV tax credit.
Ford says it’s responding to customers who, squeezed by higher mortgage rates and travel costs, want to buy a new car without a hefty upfront payment. “Many families have seen their savings go toward higher mortgage rates and summer travel costs,” Rob Kaffl, who is director, U.
