Exclusive feature could help Apple upsell more of its Pro models.
With a little less than two months to go until Apple unveils its late-2025 phones, an intriguing new feature which had looked increasingly unlikely to appear has suddenly roared back into contention. The iPhone 17 Pro is reportedly going to get an anti-reflective screen after all.
The technology, designed to make phone displays more resistant to scratches as well as cutting back on reflected glare, was first touted as a possible upgrade for the iPhone 17 as long ago as March 2024, six months before the launch of the iPhone 16. As interesting long-term rumors often do, this seemed to get less plausible the closer we got to the launch, and in April of this year we covered a report that it had been scrapped because of “problems scaling up the display coating process.
