Adobe Analytics reports that the start of the newly extended four-day Prime Day on Tuesday marked the single biggest e-commerce day so far this year. It has.
In brief: With economic worries, tariff uncertainties, and job concerns, there was plenty of interest around online spending habits during the start of the Amazon Prime Day event. According to the latest data, the first day saw $7.9 billion spent online, a 9.9% year-over-year increase.
Adobe Analytics reports that the start of the newly extended four-day Prime Day on Tuesday marked the single biggest e-commerce day so far this year. It has surpassed the total online spending during Thanksgiving last year, when sales reached $6.1 billion.
Other retailers often launch sales events that coincide with Amazon’s. Walmart, Target, and Best Buy are just some of the companies holding events this week, meaning it’s a busy period of online shoppers.
