Beyond the iPhone 17, Apple is also expected to announce the Apple Watch Ultra 3, AirPods Pro 3, and more at its ‘Awe Dropping’ event on September 9.
Apple’s annual September event is almost upon us. With invites having recently been sent out for a keynote address on September 9 at Apple Park, the company is expected to announce several new devices, including some long-rumored products. As usual, Apple’s September event is the most important keynote of the year for the company, followed by the Worldwide Developers Conference in June, which gave us a first look at the upcoming software updates being developed for current and new hardware.
Throughout this year’s iOS 26 beta cycle, Apple has accidentally leaked multiple unannounced products that might make their debut during the September event. While we don’t expect to see the company’s rumored smart home hub, M5 Macs, or refreshed iPad models, there are several other products Apple might introduce during the event beyond the iPhone 17 series.
With so much set to be unveiled on September, here are the biggest announcements we expect from Apple’s “Awe Dropping” iPhone 17 event, and other products that could be shown off for the first time this fall.
The highlight of the event will be Apple’s four new iPhone 17 models, including a base model, two Pro models, and an ultra-thin iPhone. Apple’s regular iPhone 17 should be a relatively uneventful update, with an improved selfie camera and the new A19 chip being the only notable additions. As a result, Apple might spend a majority of the time talking about the iPhone 17 Air and iPhone 17 Pro models.
Apple is rumored to ditch the iPhone Plus line in favor of the iPhone 17 Air. The best case scenario for Apple is that this ultra-thin device paves the way for more exciting iPhone models to come while making it clear that the company can still innovate.
