Amazon CEO Andy Jassy told investors that users’ conversations with Alexa+ could become ‘a lever to drive revenue,’ though he didn’t spill many details about specifics or timelines.
Ads could soon be coming to your conversations with Amazon’s freshly revamped digital assistant, Alexa+.
Amazon’s CEO Andy Jassy said in a recent earnings call, spotted by TechCrunch, that « there will be opportunities, as people are engaging in more multi-turn conversations, to have advertising play a role to help people find discovery, and also as a lever to drive revenue. »
On the call with investors, Jassy teased adding « some sort of subscription element beyond what there is today » as it adds new features to Alexa+. TechCrunch posited this could mean we’ll see an ad-free tier if ads are eventually introduced, but this is merely speculation at this point.
It’s unclear how consumers will react to the move, particularly as Alexa+ isn’t free to begin with.
