Pre-order now and save 10% on your horsepower subscription.
Some of the execs at Volkswagen must like Gacha games—so much so that, as reported by Auto Express, you now have to “subscribe” to get your car’s full horsepower output with one of its new models.
VW’s proposition is this: buy a new ID.3—the brand’s “entry level” (I remember when that used to mean <£20,000, not over £30k) electric hatchback—in some of the mid-level trims, and you get a somewhat piddling 201 horsepower. But if you’re feeling frisky, you can tack on a £16.50/mo subscription, or a one-time £649 fee, to break the paywall and unleash an extra 27hp. Sound familiar? Even to a novice gamer, this business model is probably old hat.
I’m no stranger to aftermarket car modifications “unlocking” more power. There’s more of a special DIY feeling there, like overclocking your RTX 5080 or modding Skyrim to make elderly people graphically coherent.
