The world’s richest man is using his new AI art tool to pump out sexualized images of women, leaning hard into the fantasies of his most devoted male followers.
Elon Musk has always been the biggest hype man for his own companies. Whether it’s Tesla, SpaceX, or X (formerly Twitter), the world’s richest man personally takes to social media to promote new features, products, and ideas. His AI venture, xAI, is no exception.
Over the past week, Musk has been flooding X with posts promoting Grok Imagine, the new image-and-video-generation feature in SuperGrok, the most advanced version of xAI’s Grok chatbot. But the images Musk chooses to showcase say as much about the intended audience as they do about the technology.
Instead of highlighting landscapes, futuristic tech concepts, or abstract art, Musk’s posts overwhelmingly feature sexualized AI-generated women: scantily clad warriors, lingerie models, leather-clad dominatrices, and bikini-clad beachgoers. Many are posed in ways that lean on well-worn male fantasies: dominance and submission, BDSM aesthetics, and the “vulnerable beauty” trope.
