Some adult-oriented bots even produced photorealistic pictures of the celebrities in lingerie or a bathtub.
Meta has ignited a firestorm after chatbots created by the company and its users impersonated Taylor Swift and other celebrities across Facebook, Instagram, and WhatsApp without their permission.
Shares of the company have already dropped more than 12% in after hours trading as news of the debacle spread.
Scarlett Johansson, Anne Hathaway, and Selena Gomez were also reportedly impersonated.
Many of these AI personas engaged in flirtatious or sexual conversations, prompting serious concern, Reuters reports.
While many of the celebrity bots were user-generated, Reuters uncovered that a Meta employee had personally crafted at least three.
Those include two featuring Taylor Swift. Before being removed, these bots amassed more than 10 million user interactions, Reuters found.Unauthorized likeness, furious fanbase
Under the guise of “parodies,” the bots violated Meta’s policies, particularly its ban on impersonation and sexually suggestive imagery.
