Start United States USA — IT Verizon overplayed its hand, got hit with a brutal reality check, and...

Verizon overplayed its hand, got hit with a brutal reality check, and is now back to square one

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Verizon’s recent stunt with its loyalty discounts did nothing good for either the company or its customers.
It seems like not a single week can pass before Verizon does something that lands it in hot water with its customers again. For a very long time, the carrier had been introducing changes willy-nilly, much to the annoyance of its users. But, perhaps because of the silent majority, the company thought that it take it a step further.
Anyone who’s spent any time at all in online circles dedicated to discussion about Verizon knows that many of its customers are only with the company for their discounts. T-Mobile and AT&T often get praised more than Verizon for their service, but they’re also generally more expensive, unless you’re a victim of Verizon’s pricing crisis.
So, when Verizon suddenly announced that it was taking away everyone’s loyalty discounts, that was the final nail in the coffin for a lot of people.
Many people say that they’re with Verizon for the cheaper bills. | Image credit — PhoneArena
In perhaps the most severe lapse of judgment in a very long time, Verizon sent out emails informing customers that their loyalty discounts would soon be null and void. The company’s CFO actively said that the company was focusing more on “high-quality customers” moving forward.
Verizon, it’s safe to say now, probably did not expect the level of backlash this was going to generate. I have never seen so many people not only threatening, but actively promising to leave the carrier for an alternative.

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