Triumph Motorcycles may not be a household name, but they’re a classic bike manufacturer with a long history. Here’s everything to know about the company.
British motorcycle maker Triumph may not make it to the list of the world’s largest motorcycle companies. What is undeniable, however, is that the company has cemented its position as a premium, lifestyle-focused motorcycle brand that has produced several iconic products and even cars. The company remains one of the oldest still-surviving motorcycle brands, alongside the likes of Royal Enfield, Indian, and Harley-Davidson. Today, Triumph is largely seen as a manufacturer that produces a wide variety of motorcycles, ranging from modern classics and roadsters to adventure tourers and sportbikes.
For the past several decades, Triumph doubled down on its efforts on low-volume, lifestyle-focused products in a move that ensured its premium brand value among the motorcycle crowd. Of late, however, Triumph has made slight changes to this strategy by foraying into the high volume, low capacity segment with products like the Triumph Speed 400 and the Scrambler 400.
