Not only do we see Apple executives having a good laugh, but we see one throwing the iPhone Air and then asking a journalist to try to bend it.
It’s not everyday that you see Apple executives Greg ‘Joz’ Joswiak and John Ternus challenging a journalist to bend an iPhone. After all, bendable iPhones have been a delicate subject for the company since the iPhone 6. While Apple took the effort to address that with the iPhone 6S, it’s hard to live down previous design flaws.
However, in a surprising interview with Tom’s Guide, not only do we see Apple executives having a good laugh, but we see Joz throwing the iPhone Air and then asking a journalist to try to bend it.
Throwing the phone is a great way to promote the new Ceramic Shield technology, that makes the phone more scratch and drop resistant.
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USA — IT Apple Execs Challenge Journalist To Bend iPhone Air In Unprecedented Interview