DeWalt claims that some drill bits from its new Elite Series range can offer up to twice the life of Milwaukee’s bits, although only in select conditions.
It’s not unusual for companies to market their products with subtle allusions to their competitors. But it’s not every day that we see companies actually call competitors out by name. However, DeWalt is making the bold statement that its new Elite Series cobalt drill bits can outlast Milwaukee’s equivalent products. The best part? The claim is actually on DeWalt’s packaging.
The exact phrasing is «up to 2x longer life versus Milwaukee», and it’s specifically for cobalt bits drilling into 1/8-inch low carbon steel at 1,200 rpm. DeWalt notes that this claim only applies to the 1/8-, 9/64-, 5/32-, 3/16-, 13/64-, 7/32-, 15/64-, 1/4-, 3/8-, and 1/2-inch bits. Though DeWalt mentions in the fine print that Milwaukee didn’t greenlight the claim, that doesn’t make it any less unusual. Of course, the problem is that the statement is vague, making it hard to actually prove.
