The ads which cannot be disabled will « strengthen » the « value » of your Family Hub fridges, according to Samsung.
If it’s digital, it can have a screen. And if it has a screen, it can show you ads.
That’s the logic that dominates the electronics and tech industry these days, and it’s now coming to bear on an essential household appliance: the fridge.
We call it a fridge, but after reading this, you may yearn for the days when they functioned as a mere icebox. Friend of the advertising industry Samsung announced that it will start plastering ads on its Family Hub™ refrigerators in the US, rendering your blank, low-tech slate of a fridge door into a fixture that would look right at home in Times Square.
The update was confirmed by Samsung in a statement to Android Authority, confirming a changelog that came out days earlier but many thought too ridiculous to actually be true.
