The streamer is ditching its plus to begin a “vibrant new identity.”
Apple TV+ is undergoing a rebrand, but isn’t actually changing too much. The six-year-old streamer will henceforth be known just as Apple TV (which is, from my own research, what everyone called it anyway).
“Apple TV+ is now simply Apple TV, with a vibrant new identity”, Apple said in a press release concerning the release of F1 on the streaming service (via Variety).