The Apple Vision Pro has been canceled, because the company knows that it’s running out of time to perfect what truly matters.
I have remained a very strong proponent of XR (Extended Reality) for years, and I truly believe that it is the future of computing. When Apple entered the market with the Apple Vision Pro, I was stoked: because this meant that other manufacturers might start taking an interest in the industry as well.
And, to an extent, that did happen. Samsung is working on its Project Moohan XR headset, Vivo just released its own Vivo Vision headset, and the entire XR industry got a lot of much-needed publicity.
The Apple Vision Pro is canceled now. Or, at least, the Vision Air, whatever naming scheme the company might have used for it. So why, then, am I happy about it?
The Vision Pro was always just a placeholder. | Image credit — PhoneArena
Thing is, Apple only made the Vision Pro to get a foot in the door. The company doesn’t really care about selling a ton of Vision Pro units, else it would have released the headset with dedicated controllers and support for VR games.
No, the Vision Pro was made to let the world know that Apple was entering the XR market. Why? Because Apple CEO Tim Cook has a new obsession, and it involves practicing for the future of computing: AR smart glasses.
The next Vision Pro headset — a lighter and more affordable variant — was literally just supposed to keep Apple relevant in the market.
