SB-576 restricts streaming services from playing commercials at a louder volume than the original programming. The FCC is considering whether to do the same nationwide.
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As more streaming services introduce ad-supported subscriptions, many viewers are experiencing ads playing at a far louder volume than the original programming. That’s set to change for those in California thanks to a new law that will go into effect on July 1, 2026.
SB-576, signed by Gov. Gavin Newsom on Monday, requires streaming services such as Disney+ and Netflix to ensure that ad volume is the same as the content being streamed.
„We heard Californians loud and clear, and what’s clear is that they don’t want commercials at a volume any louder than the level at which they were previously enjoying a program“, Newsom says.
