Giving the Quibi of news one more try.
For years now, CNN has been haplessly trying to modernize its media franchise by launching a streaming service. Those of you aware of these efforts will recall CNN+, which launched a few years ago and, despite an ample amount of buzz and financing, humiliatingly lasted less than a month.
Well, not to be deterred, CNN is now trying it again.
This week, the news network’s owner, Warner Bros. Discovery, announced its next venture into streaming: CNN “All Access.” From the looks of things, as reported by CNBC, “All Access” doesn’t look terribly dissimilar from the last attempt to make this thing happen.
“It’s an essential step in CNN’s evolution,” Reuters quotes Alex MacCallum, CNN Worldwide’s executive vice president for digital products and services, as saying.
It may be essential, but will it actually work? That’s the question that hangs over this entire operation.
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USA — software CNN Is Trying to Sell a Streaming Service Again (Only More Expensive...