Studio head says Xbox is now competing ‘more and more’ with your mobile phone.
Xbox Game Studios head Matt Booty has discussed the brand’s biggest competition in a recent interview
He says it « isn’t another console » like the PlayStation 5 or Nintendo Switch 2
Rather Xbox is now competing with apps like TikTok and other forms of entertainment
Xbox Game Studios head Matt Booty has said that the brand is now competing with platforms like TikTok and other forms of entertainment more than rival console manufacturers.
The comments come from a recent interview with The New York Times in the wake of the announcement of Halo: Campaign Evolved, a game that is set to come to PlayStation 5 in addition to PC, Xbox Series X and Series S when it launches next year.
“We are all seeking to meet people where they are,” Booty said.
“Our biggest competition isn’t another console,” he continued.
