The ads will be labeled as sponsored, much like they are in traditional Google Search.
Six months after Google first teased ads for AI Mode, they’re now appearing in the company’s chatbot-style search tool.
On X, Greg Sterling noticed a local HVAC repair recommendation in a box marked „Sponsored“ below typical results from Google’s AI. SEO expert Brodie Clark successfully replicated the same „Sponsored“ tag in a different search related to plumbing in their area. Sterling’s example was in Google’s experimental Labs tools, but Clark saw it in the public-facing AI Mode.
