Each component is treated separately, as if you’re building a machine from scratch.
In summary:
Apple has shifted from selling pre-configured Mac models to a fully customizable build-to-order system on its website, allowing customers to select display size, chip, memory, and storage options.
Macworld reports this change emphasizes building a machine within budget rather than choosing from set configurations, potentially preparing for future CPU/GPU core selection with M5 chips.
Third-party retailers like Amazon and Best Buy are expected to continue offering standard configurations for customers preferring traditional purchasing methods.
For as long as Apple’s been selling Macs online, it has offered them in a very specific way.
