Spotify will increase the price of its monthly premium subscription plan by $1 to $12.99 in the US, Estonia and Latvia markets, the Swedish streaming platform said Thursday.
Spotify will increase the price of its monthly premium subscription plan by $1 to $12.99 in the US, Estonia and Latvia markets, the Swedish streaming platform said Thursday.
The company said its new pricing would take effect on consumers’ billing dates starting in February. Subscribers will receive an email about the price adjustment. Its shares fell nearly 3%.
Spotify has relied on price increases in recent years to drive growth.
