TCL will own 51% of the proposed joint venture and manage the manufacturing and sales of Sony’s TVs and home audio devices worldwide.
Sony and TCL have agreed to a new joint venture to manage Sony’s home entertainment business, with TCL holding 51% and Sony 49%.
The terms of the agreement will be finalized in March, after both companies have received the necessary regulatory approvals. Operations are expected to begin in April.
The new company will manage the designing, manufacturing, sales, logistics, and customer service for all of Sony’s televisions and home audio equipment worldwide.
