Is Apple getting ready for its big AI push?
Apple stands out among its peer companies as the Big Tech colossus that mostly just makes stuff you can hold in your hand. This is a clear advantage in some ways; people need portals of entry into the digital world, and Apple has happily manufactured billions of them and reaped the rewards.
But according to Bloomberg’s Apple leak collector Mark Gurman, the C-suite at Apple is starting to view this as a problem, and you’ll be shocked when I tell you why. Haha, I’m just messing with you. He says it’s because of AI.
In Gurman’s latest Power On column, he attempts to lay out a case against the primacy of gadgets, and then claims that, “The company’s own senior executives understand this and privately question whether Apple has the right ingredients to win in the AI-first landscape.”
Summed up, Gurman’s argument is basically that hardware itself is less important than the software experience it packages.
