Focusing on the dynamic energy of the Horse and the refined discipline of chess, MCM honours the Year of the Horse in a campaign that blends cultural codes with modern design, while celebrating movement guided by intention, foresight, and opportunity. At the heart of the campaign stands the knight, traditionally depicted as a horse in […]
Focusing on the dynamic energy of the Horse and the refined discipline of chess, MCM honours the Year of the Horse in a campaign that blends cultural codes with modern design, while celebrating movement guided by intention, foresight, and opportunity.
