As it tries to become a known player in the emerging sports-betting TV space, NBC is turning to a longtime wagering staple for its…
As it tries to become a known player in the emerging sports-betting TV space, NBC is turning to a longtime wagering staple for its next venture: the Kentucky Derby.
For this weekend, NBC is adding an online betting program that will appear on its website, NBCSports.com, and its app.
It is another preview of where the future of sports on TV is going. With seven states having legalized gambling, NBC Sports has added the 30-minute show, “NBC Sports Bet: Derby Special” at 5 p.m. on Saturday as a digital companion to its regular TV coverage.
“We want to become a known destination and a known player in the space in 2019, for sure,” Dan Pozner, NBC’s director of sports betting content, told The Post this week.
What Pozner and other networks are trying to do is figure out the future of TV. Fox Sports has its own daily afternoon talk show with “Lock It In,” as does ESPNews with “Daily Wager.”
NBC has launched “Pick ‘Em” games for its Premier League and golf coverage. On the regional level, it has experimented with betting-focused alternative broadcasts for the Washington Wizards and the Philadelphia 76ers.
