First, Amazon killed traditional bookstores. Then it opened its own. Now, Amazon is doing away with its bookstores.
The e-commerce giant confirmed Wednesday that it is closing 68 retail locations, including all of its Amazon ( AMZN) Books stores, as part of a broader shift in its bricks-and-mortar retail strategy. In addition to the bookstores, Amazon is also closing two other physical retail concepts: Its « 4-star » stores, which sold products that had high customer ratings, and its Pop Up stores. Instead, Amazon said it’s planning to « focus more » on other physical retail efforts, including its dedicated stores for groceries, Amazon Fresh and Whole Foods, as well as its recently launched apparel shop, Amazon Style.
