We have two years before Sony Honda Mobility starts taking pre-orders for its entertainment-focused Afeela EV. Maybe by then we’ll have details on what this car can actually do.
LAS VEGAS—Sony used a portion of its CES press conference here tonight to unveil a prototype electric vehicle it developed with Honda, which will be marketed under the brand name Afeela.
The car rolled on stage during a presentation by Yasuhide Mizuno, CEO of the newly formed Sony Honda Mobility (SHM), which plans on taking pre-orders for the vehicle in 2025 with deliveries to customers in North America in the spring of 2026.
Yasuhide Mizuno
“At the heart of this mobility experience is the word ‘feel’…the concept of an interactive relationship using sensing and AI technologies,” Mizuno said.
Sony and Honda first announced plans to team up on an entertainment-focused EV back in October.
