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Meta has introduced new broadcast channels on Instagram, which is a one-to-many messaging tool that will allow creators to engage directly with their followers at scale.
Meta CEO Mark Zuckerberg made the announcement on the social networking platform with his own « Meta Channel. »
« Creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback, » the company said in a blogpost on Thursday.
However, only creators can send messages in the broadcast channels and followers can react to content and vote in polls.
