Spotify raised prices for its premium plans in the US on Monday, the latest step by the Swedish music-streaming service in its push to increase margins.
Spotify raised prices for its premium plans in the US on Monday, the latest step by the Swedish music-streaming service in its push to increase margins.
The company raised prices of its individual plan to $11.99 from $10.99 per month, duo plan to $16.99 from $14.99 and its family plan to $19.99 from $16.99 in its largest market by revenue.
Spotify has been trying to boost its margins in recent months by lowering marketing spending and through layoffs, after relying on promotions and hefty investments to drive user growth.
