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Looking for Prime Day deals? Pro tip: some of the best deals aren't at Amazon

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Amazon isn’t the only store in town – here’s my advice for Prime Day and ten awesome early deals from other retailers.
I’ve been covering Prime Day for four years now and Amazon’s huge mega-sales are typically a bi-annual highlight if you’re on the hunt for a bargain. My advice to budding shoppers next week though? Cast your net out further.
While Amazon Prime Day used to be a one-company show, several other retailers have started to offer deals that are just as good in recent years. Best Buy, Walmart, Samsung, Dell, HP, and many others are all likely to hold excellent rival sales. In some cases, I’d even recommend these alternative retailers depending on what you’re looking for.
For example, if you’re looking for a laptop I generally find that both Dell and Best Buy are the market leaders when it comes to value currently. Specialist retailers like Samsung and Verizon are amazing for phones and tablets as they offer compelling trade-in rebates, freebies, and other kinds of promotions that Amazon simply doesn’t even try to match.
To its credit, Amazon always has great deals on own-brand Echo, Kindle, and Fire TV devices but I always find myself distracted by other retailers when it comes to getting great deals on more specialized tech.
I’ve included 10 excellent early deals from other retailers for you to check out below. Next week’s big sales are due to run through Tuesday and Wednesday but I’d argue some of these early deals are exceptional in their own right. In any case, I highly recommend our readers shop around to find the best deals – or, stick with TechRadar throughout the next week as we cover all the best sales in their entirety.My personal favorite deals this week
Dell G15 gaming laptop: was $1,199 now $899 at Dell
Graphics card: GeForce RTX 4060
Processor: Intel Core i7-13650HX
RAM: 16GB DDR5
Storage: 1TB SSD
A massive $300 discount makes this Dell G15 a superb choice if you’re looking for a decent gaming laptop on a budget. Alongside a powerful RTX 4060 graphics card you’ll also get a superb 13th-gen i7 chipset, 16GB of DDR5 RAM, and a spacious 1TB SSD. Put together, these are great specs and should provide excellent performance right out of the box if you’re looking to run games on this machine’s super-speedy 360Hz 1080p display.
Lenovo IdeaPad 1: was $799.99 now $499.99 at Best Buy
Display: 15.6 inches
Processor: Ryzen 7-5700U
RAM: 16GB
Storage: 512GB
OS: Windows 11
Here’s an upgraded configuration on the Lenovo IdeaPad 1 that’s perfect if you need something with a little bit of power under the hood.

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