With all eyes focused on the AI PC craze, AMD looks to one-up the competition
AMD has unveiled its latest weapon in the battle to dominate the burgeoning Copilot+ PC market with the launch of the Ryzen AI Pro 300 series.
Specifically catered toward enterprise users, the move by AMD looks to arm businesses with more powerful AI chips to bolster on-device AI and security capabilities.
The new series comes in three iterations, the AMD Ryzen AI 9 HX Pro 375, AMD Ryzen AI 9 HX Pro 370, and AMD Ryzen AI 7 Pro 360.
Officially announced at the chip maker’s Advancing AI conference in San Francisco, the new series marks a notable increase in capability and performance compared to the previous generation and the competition.
Detailing benchmarks, the company said the top-of-stack HX Pro 375 offers up to 40% higher performance and 14% faster productivity performance compared to Intel’s Core Ultra 7 165U.
Moreover, the addition of a more powerful NPU represents a key differentiator, according to AMD, boasting a “cutting-edge” 50+ NPU TOPS of AI processing power.
Notably, given it’s the only X86 processor on the market with the required TOPS to meet Microsoft’s Copilot+ threshold, the move could mark a significant moment for the firm and give it a competitive edge.
The move from AMD comes amid a period of growing interest in AI PCs, with a host of major manufacturers ramping up efforts to roll up AI-powered devices in both the consumer and enterprise markets.
