Just months after the latest increase, questions loom over when the next one will arrive — and whether a new, more expensive „HiFi“ plan will finally launch.
Spotify continues to view price adjustments as a natural part of its business strategy. In an interview with Financial Times, the company’s deputy CEO Alex Norström explained that price hikes are now considered a key tool in Spotify’s „toolbox“ as the platform develops and expands. The statement comes only a few months after the latest increase in early August, when several subscription tiers became more expensive for both new and existing users.
