Neverthink might just be the most ‘lean back’ online video experience yet. The site (and as of today, iOS app) takes content sourced from YouTube, Reddit and..
Neverthink might just be the most ‘lean back’ online video experience yet. The site (and as of today, iOS app ) takes content sourced from YouTube, Reddit and elsewhere and re-packages it into non-skippable channels. The result is a TV-like experience that, say its creators, is more “on-demand distraction” than on-demand video.
“We believe that the main reason people watch videos online is just because they want some distraction,” says Neverthink co-founder Aviv Junno. “To clear their mind after a day of work, have something in the background to keep them company, to watch while commuting to work, on the toilet etc. People don’t necessarily want to watch something specific, or want the perfect video. We created Neverthink for those times”.
So what kind of channels will you find on Neverthink? I count thirty in total, ranging from sports, music and the arts, to documentaries, news, and tech. But you’ll also find more ambiguous channel titles, such as “YOLO,” “Learn something,” and “Futurism”. It all feels quite millennial.
