Japan is emerging as the latest front in the vacation rental/home-sharing battle, with HomeAway and Airbnb taking advantage of an improved regulatory environment.
Japan is emerging as the latest front in the vacation rental/home-sharing battle, with HomeAway and Airbnb taking advantage of an improved regulatory environment.
Expedia Inc’s HomeAway, which says that Japan is one of its largest markets in Asia, has started working with the destination marketing organisation for the region of Setouchi, listing historic properties in the area.
The tie-up aims to attract international visitors to the region, known as “Japan’s Mediterranean”. They have launched a marketing campaign across Asia, with a strong social component via the #gethomeawayinsetouchi hashtag and a microsite promoting the region and the properties.
