Organic avocados, baby kale and many other items will see their prices fall as Amazon closes its acquisition VIDEO
Amazon is announcing that there will be an immediate price cut for products sold at Whole Foods Market starting Monday, the very day it closes its $13.7 billion acquisition of the supermarket chain, to a press release. “The two companies will together pursue the vision of making Whole Foods Market’s high-quality, natural and organic food affordable for everyone, ” the release said. “As a down payment on that vision, Whole Foods Market will offer lower prices starting Monday on a selection of best-selling grocery staples across its stores, with more to come.” Whole Foods has been known for high prices, and was even mocked by consumers, who named the store “Whole paycheck.” “Amazon is playing to its strengths here, ” Michelle Grant, head of retailing at Euromonitor International, a London-based market research firm, the Washington Post. “Obviously the low-cost approach is in Amazon’s DNA, and it’s something Whole Foods has been struggling with for a quite some time.” Items such as “Whole Trade bananas, organic avocados, organic large brown eggs, organic responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, ” will be some of the first to receive price cuts, with more on the way, the press release stated. Prices will continue to fall and members of Amazon Prime will “receive special savings and in-store benefits.” as the two companies merge.
