Apple is preparing to increase the price of apps in the UK in its latest move to counteract the impact of Brexit on its business.
The iPhone-maker raised the prices of its hardware in the UK in October in order to offset the depreciating value of the British Pound against the U. S. Dollar, and now it is doing the same for the App Store. Apple contacted iOS developers this week to forewarn them of a new cost structure that will raise the price of apps and in-app purchases by around 25 percent in the UK, as first noted by MacRumors.
The changes are due to come into effect in the next seven days. Once implemented, an app that sells at the lowest price tier ($0.99 in the U. S.) will increase from £0.79 to £0.
