For far too many years the process of providing feedback in the App Store has been a one-way dialog. At long last Apple is opening things up so developers will be able to respond to reviews that are left by customers.
References to the new option is to be found in the documentation for iOS 10.3 beta, and Apple says that it will be available to developers when the final version of iOS 10.3 is released; it will also be available in the Mac App Store. Importantly, just as with Google Play, responses that are left will be visible to all and a new API will make it possible to leave feedback from within apps.
Apple’s long-awaited change of heart is important for developers and customers alike.