Almost 85% of manufacturers hope to increase their use of virtual reality (VR) technology for customer service, according to research.
A study by Oracle has shown 38% of manufacturers are already using VR tech for customer service, but 84% of firms hope to increase this deployment over the next three years.
Mark de Groot, marketing director for digital customer experience at Oracle, said VR has been used in manufacturing prior to now, but using it for customer interaction is a recent development.
Almost half of manufacturers are already using VR and automation technology, with 89% wanting to increase the use of this tech by 2020.
“We’re seeing companies taking advantage of virtual reality to give buyers a first hand, immersive view of the products they eventually stand to receive,” he said. “Turning to post-sales service, automation technologies give customers the freedom to manage orders at their own discretion without having to wait on a company’s service team.”
Customers are becoming increasingly used to using their smartphones to interact with businesses , and many customers expect virtual reality to play a huge part in the future of retail .
