Half of the web’s traffic is now encrypted, according to a new report from the EFF released this week. The rights organization noted the milestone was..
Half of the web’s traffic is now encrypted, according to a new report from the EFF released this week. The rights organization noted the milestone was attributable to a number of efforts, including recent moves from major tech companies to implement HTTPS on their own properties. Over the years, these efforts have included pushes from Facebook and Twitter , back in 2013 and 2012 respectively, as well as those from other sizable sites like Google, Wikipedia , Bing, Reddit and more.
Google played a significant role, having put pressure on websites to adopt HTTPS by beginning to use HTTPS as a signal in its search ranking algorithms. This year, it also ramped up the push towards HTTPS by marking websites that use HTTP connections for transmitting passwords and credit data as insecure.
HTTPS, which encrypts data in transit and helps prevent a site from being modified by a malicious user on the network, has gained increased attention in recent years as users have woken up to how much of their web usage is tracked, and even spied on by their own government. Large-scale hacks have also generally made people more security-minded as well.
