Facebook hired an ex-MTV executive to produce original shows. It is a move that further reinforces the company’s strategy to monetize new areas within Facebook, with longer videos at the forefront.
Earlier this month, a report by the Wall Street Journal suggested Facebook was developing an app for set-top boxes such as Apple TV and was asking publishers to produce original content for it.
It appears Facebook is getting serious about original programming, as the company has hired now ex-MTV executive vice president, Mina Lefevre to be the head of development.
