Getting product lock-in is key in the world of startups. Your app, service or products needs a hook that brings your users back time and time again. How..
Getting product lock-in is key in the world of startups. Your app, service or products needs a hook that brings your users back time and time again. How about a startup that hangs its hook on daily milk deliveries?
Supr Daily is that startup. Its is currently taking part in the latest program at Y Combinator, from where CEO Puneet Kumar explained more about what the Mumbai-based startup does.
The prime mission, Kumar said, is to digitize India’s existing milk delivery system, which is not only haphazardly organized but also has issues around quality. Government reports suggest that as much as 68 percent of milk is ‘tainted.’ Typically, delivery people — whose job is extra to their daytime employment — will water their milk down in order to get more bags (and income) for their lot. To mask coloration and make their milk appear pure, they’ll add a range of things including detergent, caustic soda, glucose, white paint and refined oil, according to a Times Internet report.
There are test kits to measure the purity of delivered milk, but Kumar and his team believe in being proactive. Their direct model delivers fresh milk to customers from farms with zero additives.
That’s the primary benefit for customers, but the service — which uses mobile apps and a WhatsApp account for orders — is also more organized than communicating with your milkman via notes on your door (if you are away or need more/less than usual).
