Research reveals differences between what male and female, and older and younger consumers want from their shopping experience.
Many men would prefer shops in the future to be technology-driven with very little human contact, according to research by Mindtree.
Its report shows that 44% of men in the UK would be happy with a “robotic” shopping experience in the future, whereas only 30% of women say they would be happy with a people-free shopping environment.
Paul Gottsegen, senior vice-president and chief marketing and strategy officer at Mindtree, said: “The retailers who can most successfully navigate the right balance of robotics and other automated store activity will be in the best position to drive more in-store shopping purchase conversion.”
There has been an increase in automated technologies used by retailers to offer a better shopper experience, including robotics in warehouses to select and pack groceries.
With more automation entering the high street, half of shoppers between the ages of 16 and 24 say they are comfortable with the concept of stores run by robots instead of people.
